DEVELOPING STRATEGIES OF AGROTOURISM X

Agrotourism is a series of tourism activities related to optimizing the potential agriculture as tourist attraction. The development agrotourism can be done with resources, increasing income farmers or local communities, and choice preposition. Currently, widely spread in various regions, one which X. As new business unit, X experienced obstacles including less strategic location, facilities, infrastructure that agreement not maximized, limited area, capital sourced from personal funds, carried out were still optimal. This study uses descriptive statistical analysis. criteria for respondents this tourists who had visited consumed product at least once. data collection technique was by interviewing well using questionnaire an online instrument via Google Form. Processing research SWOT analysis QSPM (Quantitative Strategy Planning Matrix). priority applied based on implemented development. strategy has highest TAS value among other alternative strategies, 7.5 developing second strategy.